EL JEFE FUTBOL

Game Branding, UI & Blockchain UX

Client
  • Studio 369
Contribution
  • Look Development
  • Art Direction
  • UI Design
  • UX implementation in Unity

El Jefe Futbol — Game Branding, UI & Blockchain UX

Overview:
Studio 369 hired me to define the visual identity and user interface for El Jefe Futbol — a football management game built on the Internet Computer Blockchain. Players train athletes into free NFTs and compete across 40-day seasons, blending gameplay with Web3 mechanics.

What I Did:

  • Designed the complete UI system, including menus, dashboards, training screens, and match simulations

  • Created branding elements such as typography, iconography, layout grids, and interface animations

  • Implemented UX inside Unity 3D, optimizing for mobile and varying screen resolutions

  • Developed brand visuals and supporting assets to unify in-game and marketing content

Tools Used:
Unity 3D · Figma · Photoshop · After Effects

Results:
My design work for El Jefe Futbol provided a modern, player-focused interface that introduced blockchain features in an accessible manner. The visual system supported onboarding, gameplay clarity, and long-term engagement — helping the game stand out in a competitive Web3 market while scaling for future growth.

Designing Interfaces That Play Well

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