Overview:
FOX’s annual Upfront is a high-stakes event that drives over $2 billion in advertising commitments. The goal is to transform a corporate media presentation into a cinematic, large-scale stage experience that conveys excitement, strategy, and brand clarity to a room of top media buyers.

What I Did:

• Led a dedicated motion team across four consecutive Upfronts

• Designed a cohesive visual system mapped across 18M+ pixels of LED screens

• Developed 2D/3D animations, motion graphics, and full-screen visuals synced to speaker pacing and transitions

• Built and managed an on-site animation studio and render pipeline for real-time creative and high-volume delivery

Tools Used:
Cinema 4D · After Effects · Photoshop · Illustrator · On-site Render Farm

Results:
Our visuals became a cornerstone of FOX’s Upfront storytelling, transforming dense business strategies into dynamic, high-impact media. The content helped secure billions in ad revenue while showcasing the power of real-time animation, technical precision, and design leadership under pressure.