The Brief

Walmart was preparing to reintroduce Walmart+ with a fresh brand identity and integrated marketing campaign. Under the creative direction of Deutsch, I was brought on to deliver photoreal 3D models and assets that would support campaign visuals across broadcast, digital, and in-store channels.

The Challenge

Develop a set of highly polished 3D product and brand models that meet national campaign standards, with the precision and flexibility to be used across print, motion, and interactive platforms.

The Solution

I handled the full 3D asset pipeline, including look development, modeling, material creation, lighting, and rendering using Cinema 4D and Redshift. I worked closely with the Ethos Studio and Deutsch creative teams to maintain brand consistency while delivering visually rich renders that aligned with Walmart’s new design direction.

I also prepped organized working files and layered assets to ensure reusability across departments and media formats. The final renders were integrated into multiple deliverables, from video spots and social content to promotional rollout materials.

The Impact

The assets I produced became core visual elements in Walmart+’s campaign ecosystem — helping convey a modern, clean, and elevated identity across national touchpoints. This project highlights my ability to deliver scalable, photoreal 3D content for major brands under fast timelines and high visual standards.