Overview:
Billboard Latin Music Week is a five-day celebration of Latin music culture, featuring artist showcases, high-profile performances, and industry panels. Red Rock Entertainment hired me to lead screen-based visual content for the event, which featured appearances by artists such as Shakira and Peso Pluma.

What I Did:

• Served as Screens Art Director and Producer across multiple venues and formats

• Directed a team of animators and designers to deliver visuals for:
   • Artist showcases
   • Stage transitions
   • Panel intros
   • Branded environments

• Mapped motion content to LED walls and projection surfaces across dozens of stage setups

• Collaborated with Billboard and Red Rock teams to maintain visual cohesion and brand impact

Tools Used:
After Effects · Photoshop · Illustrator · Media Server Workflow

Results:
The motion content unified the week’s programming — energizing performances, amplifying brand presence, and tying together intimate panels and large-scale showcases. Our visuals effectively reflected the rhythm, vibrancy, and global reach of Latin music, elevating the event into an immersive and memorable experience.