Overview:
I was hired to create projection-mapped motion content and screen visuals for StartCare’s 55th anniversary gala at Lavan Midtown. The project marked the relaunch of the organization’s fundraising event — transforming a blank whitebox venue into an immersive, story-driven environment that honored 55 years of impact in healthcare.

What I Did:

• Designed custom 14K animated content for LED walls and projection surfaces

• Developed a unified visual identity based on a single mood board

• Extended the visual system to signage, invites, vinyl wraps, and presentation screens

Tools Used:
Cinema 4D · After Effects · Photoshop · Illustrator

Results:
The animated content served as the event’s visual anchor — weaving together StartCare’s history, mission, and sponsor support into a cohesive narrative. Beyond visual impact, the installation deepened audience engagement and helped reposition the event as a modern, high-value fundraising platform.